Guides

Notes on logo files, prices and AI logo tools, written for a small business. Each price has a source and a date. Logocene is the tool we make.

• Updated 16 October 2026

  Best AI logo generators in 2026, compared on published terms

  People searching for the best AI logo generator usually want a file they can download, and a price for that file. This page compares Looka, Brandmark, LOGO.com, Shopify’s logo maker, Canva and Logocene on the prices and file lists those companies publish. We did not run the other tools, so this is not a scored test. Logocene is the one we make.

• Updated 16 October 2026

  How much does a logo cost in 2026?

  In 2026 a logo is priced in three different ways: a contest fee, a designer’s own quote, or a download from a logo tool. On 99designs, a logo contest starts at US$249, and the company says logo prices in the market run from almost free to $10,000 or more. An AI download is published much lower: Brandmark lists $35 for PNG and vector files, and Logocene’s smallest pack is $9.99 for 10 generations.

• Updated 16 October 2026

  What logo files does a small business need?

  A small business needs four logo files before the first week of real use: an SVG, a PNG on a clear background, a version that still reads as a favicon, and a black version for print that cannot take colour. JPG is a poor default because it has no transparency and it softens edges. Logocene’s paid ZIP includes SVG and PNG in colour and in black and white, and it does not include a .ico file.

• Updated 16 October 2026

  Looka vs Brandmark vs Logocene: what each price buys

  In October 2026, Brandmark’s Basic plan is $35 for PNG and vector files, and its Designer plan is $95 with brand guidelines. Looka’s vector package is the $65 figure from our earlier check of looka.com, and Logocene’s smallest pack is $9.99 for 10 generations with SVG in the paid download. We make Logocene, and this comparison uses published prices and file lists. We did not run Looka or Brandmark.

• Updated 16 October 2026

  Free logo makers in 2026: what you can download without paying

  A free logo maker is only free if a file downloads and your card is not charged. Shopify says its download is free and yours to own, LOGO.com’s free column says PNG only, and Canva says you can download without naming the file type. Logocene’s free generation is a watermarked preview of nine logos: the clean SVG and PNG need a credit, and the smallest pack is $9.99.