logocene

The logo, the colours and the type, from one brief

A brand kit generator returns nine logos, a five-colour palette, a Google Fonts pair, mockups and a 30-page guide. One brief. About a minute.

First generation free. No card. Files from about $1 a generation.

A room, a palette and a still life

Hearthmind is on a chair by a window. Switchyard shows the palette and the type. Ledgerfox pairs the mark with a photograph. Dewlight is the skincare still life.

Example brands from the gallery, not client work.

What is in the kit

On the kit page you can switch the palette and the font pair before you download. The ZIP then contains the mark as SVG, PNG at three sizes, palette.json, palette.css, and FONTS.txt with the Google Fonts links. The 30-page guide stays on the web, on that kit page.

You get the logo and the colour story from one brief. The guide covers clear space, minimum sizes, a contrast table, a type scale and misuse, and it is included with the generation.

What you download

How it works

  1. 01

    Describe it

    Use the box at the top. A name and one line is enough. Add a style word if you already know the mood.

  2. 02

    Get nine logos

    Nine marks are drawn for that brief, then each one is traced to SVG. It takes about a minute.

  3. 03

    Take the kit

    Open a favourite and read the guide. One credit downloads the files and removes the watermark from all nine.

Pricing

The kit is part of every generation. One credit downloads the files and removes the watermark. $9.99 is 10 generations, about $1 each. The guide is on the web either way. You can read it on the free preview.

$24.99 buys 30 generations and $49.99 buys 75. Pro is $14.99 a month for 20. Studio is $39.99 a month for 70.

See pricing

Questions

Can I change the colours before I pay?

You can switch palette and font pair on the kit page. The preview is watermarked until a credit is spent.

Is the brand guide a PDF?

It is a 30-page web guide on the kit page. The ZIP does not include a PDF or an InDesign file.

Which fonts are used?

Pairs from Google Fonts, under the SIL Open Font Licence, so you can use them on the website and in the logo lockup.

How is this different from the guidelines page?

This page is the whole kit. The guidelines page is about the 30-page document inside it.

Related