logocene

A restaurant logo that still reads from the pavement

Someone reads it from the street, then again on the menu. Describe the room. In about a minute you have nine marks, traced to SVG, with colours and a font pair for the board.

First generation free. No card. Files from about $1 a generation.

A bakery, and a roaster

The food businesses here are Nightjar, a late-night bakery, and Emberlane, a coffee roaster. A restaurant brief runs through the same nine logos. Coffee shops have their own page.

Example brands from the gallery, not client work.

The awning and the bag

The hard sizes are the awning, seen from the pavement, and the small mark printed on a bag. A traced SVG is the file a sign shop can scale. The 2048 px PNG covers a menu header when the printer asks for an image.

Say the room in the brief: wood-fired, lunch counter, tasting menu. The nine marks are drawn for that line. Nightjar’s kit is a bakery. Use it as a food example, then write your own room.

What you download

How it works

  1. 01

    Describe it

    Use the box at the top. A name and one line is enough. Add a style word if you already know the mood.

  2. 02

    Get nine logos

    Nine marks are drawn for that brief, then each one is traced to SVG. It takes about a minute.

  3. 03

    Take the kit

    Open a favourite and read the guide. One credit downloads the files and removes the watermark from all nine.

Pricing

One credit buys the restaurant’s nine logos and the files. Ten generations are $9.99, about $1 each, and the credits never expire. The first generation is free to view.

$24.99 buys 30 generations and $49.99 buys 75. Pro is $14.99 a month for 20. Studio is $39.99 a month for 70.

See pricing

Questions

Will it draw a fork, a chef’s hat or a plate?

It draws marks for the sentence you type. Name the food and the room if you want the symbol to come from that, and expect nine different directions.

Is there a finished restaurant in the examples?

Not yet. Nightjar is a bakery and Emberlane is a coffee roaster. Both are food businesses in the gallery.

Can I use the logo on a printed menu?

The SVG is the print file. The ZIP also has large PNGs if the menu template wants an image.

What else comes with the restaurant logo?

A five-colour palette, a Google Fonts pair, mockups for a site, a card, an app icon and a post, and a 30-page brand guide on the kit page.

Related